New Media Cases

• AMAN

We manage the social media matrix on Xiaohongshu for Aman's four Chinese properties: Aman Dayan, Amanyangyun, Amanfayun, and Aman Summer Palace, developing and executing social media strategies that align with the brand's distinctive tone and style.

• IHG

We lead all WeChat and Red Book content creation for IHG's Luxury & Lifestyle Brands (Regent, Intercontinental, Kimpton, and Vignette Collection). Our team manages the complete content lifecycle from planning and design to publishing and monitoring.

• MARRIOTT SUZHOU YANGCHENG LAKE

During the pre-opening phase of the hotel, we played an integral role in the comprehensive development of the brand's visual identity system. We established a neo-Chinese aesthetic foundation that harmoniously blends contemporary design language, and consistently applied this concept across all online and offline visual materials.

• THE LEADING HOTELSOF THE WORLD

We are also responsible for social media visual content operations for some of The Leading Hotels and other brands' hotels.